> ## Documentation Index
> Fetch the complete documentation index at: https://pixelcut.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand

> Set up Brand Identity so Pixelcut can generate on-brand images and videos.

## What it is

Brand features in Pixelcut help you save the core ingredients of your brand so your outputs stay consistent across generations:

* **Logos**
* **Colors**
* **Fonts**
* **Tagline and description**
* **Values, aesthetics, and tone of voice**
* Optional **moodboard** and other reference images

## Set up Brand Identity

In the Pixelcut workspace sidebar, open **Brand** and choose **Brand Identity**.

Typical workflow:

1. Start from your website URL to auto-detect brand assets
2. Review what was detected (name, colors, fonts, logos, tone)
3. Edit and add anything missing
4. Use Brand Identity during image/video generation to stay on-brand

<Tip>
  Brand Identity works best when you add a clean logo and a small set of primary colors you want repeated across your content.
</Tip>

## Use Brand Identity in generation

When generating images or videos, select your **Brand Identity** (and optionally a **Persona**) so Pixelcut can apply your style choices consistently.

## Common use cases

* Keep a consistent look across a product catalog
* Generate ads and social content that matches your brand tone
* Maintain a unified style across a team or multiple campaigns

<CardGroup cols={2}>
  <Card title="Personas" icon="users" href="/user-guide/key-features/personas" />

  <Card title="Image generation" icon="image" href="/user-guide/key-features/image-generation" />
</CardGroup>