> ## Documentation Index
> Fetch the complete documentation index at: https://pixelcut.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Personas

> Create consistent AI actors you can reuse across content.

## What Personas are

Personas are reusable AI actors that keep a consistent look (and, in supported experiences, voice) across content.

They are useful when you want:

* Consistent “on-camera” characters across multiple videos or campaigns
* A repeatable UGC ad format without scheduling talent
* A library of brand-aligned characters your team can reuse

Pixelcut includes public Personas you can try, and you can also create private Personas for your own brand.

## Create a Persona

In the Pixelcut workspace sidebar, open **Brand** and choose **Personas**.

Typical workflow:

1. Create a new Persona (name, handle, and basic attributes)
2. Generate previews and pick the one that best fits your brand
3. Save it to your brand so it is available for future generations

## Use a Persona in generation

When generating images or videos, select a Persona to keep the same actor consistent across outputs.

<Tip>
  If you want a Persona to feel consistent across videos, keep scripts and styling consistent too: similar lighting words, background style, and pacing.
</Tip>

## Policy and usage

Personas are subject to the same safety and content rules as other generation features.

<CardGroup cols={2}>
  <Card title="Commercial use" icon="briefcase" href="/user-guide/safety-privacy/commercial-use" />

  <Card title="AI generation policy" icon="shield" href="/user-guide/safety-privacy/ai-generation-policy" />
</CardGroup>