Poshmark has made it easy to buy and sell clothing, shoes, and accessories online. But with so many sellers competing for attention, how can you stand out and make more sales?
The secret is taking attractive product photos for your listings that capture visitors’ attention… even when they’re blurry-eyed after hours of binge shopping.
Here’s why good Poshmark photos are important and how to create Poshmark product images to increase sales.
79% of internet users scan through listings and skim for highlights. Poshmark photos that pop help you capture attention and get more people to click on your listings.
High-quality photos help you build instant credibility as a trusted seller, so you can increase the chances that shoppers will buy from you. A consistent presentation of your products can also help you build a brand image to keep buyers coming back.
A picture is worth a thousand words, especially when you’re selling fashion items. Imagine asking someone to imagine what “seafoam green meets turquoise with a hint of plum” looks like… On the other hand, product photos allow you to communicate colors and styles effectively. They offer the visual information customers need to make their buying decisions.
Then comes the social part—after all, Poshmark is a social commerce marketplace! Great product photos increase your listings’ shareability to drive more traffic. Meanwhile, they also help you stand out on SEO results (e.g., Google searches.)
Before picking up the camera, plan your shoot to make sure your photos cover the bases. There are two essential types of photos in a Poshmark listing:
Use detailed photos to capture important information about the item, including:
The good news is that Poshmark photo guidelines aren’t complicated at all! Your product image should be in square format (i.e., 1:1 ratio.) Don’t post photos that you didn’t take or have permission to use, and don’t use special effects or filters that distort the item's condition.
Simple, isn’t it? Next, follow these tips to take pictures that pop:
While all you need is a smartphone to make a Poshmark listing, you can up your game with a few pieces of equipment. You can use a DSLR camera for more control over exposure and depth of field, a simple backdrop to make all your photos consistent, a studio lighting kit for staging the shoots indoors, and a tripod to allow for longer exposures.
Consider how the background can help you achieve a specific look and feel that appeals to your audience. For example, a white background creates a sleek modern look, while laying the item on grass can trigger a carefree emotion. A clean backdrop can help you draw attention to the product, remove distractions, and elevate your brand image.
What if you want to change the background after taking the pictures?
Fortunately, you don’t have to retake the photos. Use a background-changing app such as Pixelcut to update the backdrop of any product photo with your smartphone or iPad in just a few steps.
Poor lighting and dark images make an item look old and dingy. While you can adjust brightness after taking the photo, it’s best to start with the optimal lighting setup and make minor enhancements if necessary.
Natural lighting is often the best option, especially for clothing and accessories when it’s critical to show the color and texture accurately. However, avoid direct sunlight because it can create too much contrast and cause the loss of details.
If you take Poshmark photos indoors, avoid using a flash because it could distort the color, flatten the image, and lead to overexposure. Use a lighting kit and pick lightbulbs with the right color temperature to create the effects and moods you want to communicate.
Staging your photos can help make your items look more appealing while establishing a consistent style for all your listings.
When you take flat lay photos for Poshmark, iron or steam press the clothing for best results. Add a touch of your style to help shoppers imagine themselves wearing the item (and loving it!) But don’t clutter the image to ensure that the product stands out.
Also, consider the required 1:1 ratio when staging your photos. For a long dress or pants, make sure the item shows in its entirety after cropping. If the listing has multiple pieces (e.g., shoes, accessories,) arrange them to fit a square composition.
As the saying goes, “The devil is in the details.” Buying clothing online can be tricky, and shoppers want to see close-up images of the items, such as fabric, texture, and defects or signs of wear.
Meanwhile, including close-ups of detailings can make your item appear unique and special while setting the right customer expectations. For example, show details such as the sleeves, collar, and zippers of clothing, insole and outsole of shoes, or inside pockets and lining of a bag.
Use the zoom feature on the Poshmark app to highlight details. For example, you can use markup to call out a repair made to a sweater and allow shoppers to take a closer look.
Even with the utmost care, your product photos often don’t come out perfect. Maybe your cat stuck its paw into the frame the moment you push the camera button. Or there's dust on your lens, and the photos turn out spotty. Maybe you need to crop the images tighter to focus on the item. Or your lighting wasn’t ideal, and you need to brighten up the pictures.
A few simple adjustments to the framing, cast, brightness, contrast, and color balance are often all you need to make your product images attractive. You don’t need to be a Photoshop whiz–the photo editing tool available on the iPhone is good enough to do the job. Avoid using filters that could distort the pictures and skew customer expectations.
You can also use Pixelcut to add photo effects, such as shadows and reflection, to give the images the final touch and make them pop.
While setting everything up properly can make your photoshoot go much smoother, knowing that you can enhance the pictures afterward can take the pressures off of getting everything done perfectly.
With Pixelcut, you can edit your Poshmark photos quickly to achieve the style you want. Besides changing backgrounds, you can also leverage various editing tools and professional templates to make your photos pop. Meanwhile, the batch editing function makes it easy to replace the backgrounds of multiple images so you can get more done in less time.
Join more than 10 million small businesses, creators, and entrepreneurs that use Pixelcut to grow their businesses.