When it comes to selling clothing online, the importance of high-quality photography cannot be overstated. As customers can't touch or try on your products, your photos are the only way to showcase your items and persuade customers to make a purchase.
High-quality images can make or break a sale, as they can be the deciding factor for customers when choosing between different products. But with so many online stores out there, how do you make your clothing line stand out? The answer lies in creative and unique clothing photography ideas that showcase your products in the best possible way.
High-quality clothing photography can make all the difference in attracting and retaining customers in today's highly visual and fast-paced digital world. Clothing photography can help you whether you run an online store or a physical retail location. It is, however, completely understandable that you get set in your ways and struggle to think of new ideas. Try to avoid doing that, here’s why you should bother seeking out new ideas:
These tips are a great way to ignite a bit of creative fire in your photography. They are great starting points that could lead you to your next great shots. Get your product photography lighting ready, it’s time for a shoot.
Have you ever seen clothing photos where the clothes look like they’ve come straight from the tailors? Not a single crease, barely a stitch out of place. This is perfect clothing photography. You want to draw the eye of the viewer as the clothes almost don’t look real. To achieve this style you’ll need precision, symmetry, and a great eye for detail. Because of the precise nature of this style of photography, many marketplaces insist on using them. So if you’re learning how to photograph clothing for eBay then this might be an idea to pursue.
The very opposite of the previous idea. The plan here is to purposefully create imperfections. Not in the clothes themselves, but in the way they are styled. The clothes should look used, as if they’ve just been worn and put on the side. Obviously, you still need to showcase the item, so we’re not talking about a scrunched-up ball, instead, you should slightly ruffle one side, or fold under an arm. This style is great at helping people imagine what it’d be like to actually own the piece of clothing.
Many clothing shots are taken straight on, vertically straight. This clearly shows the item, that’s true, but it’s pretty dull to look at. Experiment with different angles. It could be as simple as turning the item a few degrees, it could involve rotating it through 3D space. No matter which way you experiment, try a few different angles with each piece. This means when people are looking through your line it doesn’t look like all the items are similar.
An invisible mannequin is exactly as it sounds. It helps you to stage your clothes without showing the mannequin as part of the shot. That means you get all of the benefits of a naturally hanging item, without the distracting issues of a mannequin. Plus they’re far cheaper to use than regularly hiring models.
If you’re able to use models, it’s a great idea to get lots of your clothing items into a group shot with multiple models. These are great for website filler shots, but also give you the opportunity to showcase the item on different models. People viewing the shots will get a natural feel of what the items will look like on them, but they’ll also be able to imagine themselves wearing them with their friends and family.
Of course, people will want to see the clothes individually, presented clearly so they can see them up close, but they’ll also want to see what they look like in action. That means taking action shots and using models. Take lots of shots of people doing various activities in the item. It could be as simple as sitting and chatting with a friend. Jumping shots are popular as it shows how the clothing hangs at speed. Get experimental with your action shots, and take the time to consider your audience and the types of activities they’re likely to participate in.
When shooting traditional lay-flat photos, don’t be afraid to use some props. There’s definitely a time and a place for simple, no-frills background shots. As mentioned before many of these shots are a requirement for lots of the marketplaces and a necessity, but mixing in audience-specific props is a great way to appeal to the viewer. Provide outdoor trekking gear? Include camping pieces. High fashion more your thing? Include luxury props. Product staging is a great way to present clothes in an unusual fashion.
These clothing photography ideas should be enough to get your mind racing with plans for your next shot. It’s definitely going to be tempting to try them all at once. Instead of that, try a small amount at a time, refine your technique, and develop your process from there. Before you know if you’ll have stunning, engaging product shots that see your clothing fly out of the shop.
Once you’ve taken these great new shots, don’t forget about the editing process. Thankfully Pixelcut has you covered there. There’s a plethora of free tools to check out today!