Having the right product photography can significantly impact your bottom line. Research shows that 93% of customers are more likely to convert when presented with high-quality product images. But what should your photos look like, and how can you ensure they are optimized for maximum conversions?
To help you boost your e-commerce sales, we have compiled a guide of tried and tested eCommerce photography best practices.
Several types of eCommerce product photography can help your online store stand out. Here are three of the major ones you should know about:
Product only-images are the most popular type of e-commerce photography widely used on online stores such as Amazon, Aliexpress, Walmart, and more. They are simple images that feature the product from all angles, usually with a white background. This type of photography is ideal for customers to get a clear view of the product from all angles.
Lifestyle images show customers how the product is used in a real-world context. This type of photography often includes models using the product, allowing customers to get an idea of what the product or service looks like when used in everyday situations.
The flat-lay style of eCommerce photography is quickly becoming popular with online stores. It involves taking a photo of the product from above, strategically arranged on a surface that’s been decorated to match the product. This type of photography is great for highlighting the details and features of a product, as well as creating an aesthetically pleasing image that catches the eye of potential customers.
Imagine going into a retail outlet without an authentic representation of the product you want to buy. Online shopping is much harder for customers to rely on since they can not physically feel the product.
Here are several reasons why you should take good product photos:
The tools you may need for product photography can vary from product to product, but here are the common ones every photographer requires:
You need high-quality images representing your products to maximize your sales potential. Here are some tips on how to win at eCommerce photography.
Creating a studio space for your eCommerce photography is essential to ensure consistent lighting, product positioning, and background. Here are some tips on creating your own studio space:
Once you have sorted the basics of your photography space, it’s time to dress the set and style your shots. You want these images to be as attractive as possible to help persuade customers to buy. Here are some tips:
Check out these amazing product photoshoot ideas to help get your creative juices flowing.
Lighting is one of the most important aspects of eCommerce photography. Different lighting styles can significantly impact how the product looks in the images. Different lighting styles include:
It’s important to capture photos from different angles and perspectives. Taking several shots of the product from different angles can help customers better understand the product. This is especially important for products with intricate details or features that can’t be seen from one angle.
It’s important to remember to include the product’s labels in the images. Labels are essential for customers searching for a specific product or size. Including labels in the images can also help customers to understand more about the product, such as its composition and materials.
Taking a mixture of product and lifestyle shots is a good idea. Lifestyle shots are images of the product used in a real-life setting and can help customers imagine themselves using it. Product shots are more focused on the product itself and should be used to highlight any special features or details.
Creating high-quality eCommerce photography is an important part of selling products online. By following these tips, you can ensure that your product shots look professional and attractive, helping to increase sales and conversions.
But high-quality photos alone can not drive your e-commerce sales. Your production descriptions should also complement the photos to persuade the customers to complete the checkout. Check these product description templates to write compelling descriptions.
Pixelcut is a powerful yet easy-to-use photo editor that allows eCommerce professionals to quickly and accurately edit photos for their online store. With its intuitive user interface, Pixelcut makes it simple to upscale images without losing resolution, color-correct photos, and remove backgrounds, so they look their best on your website.
Here are three must-use tools on Pixelcut every photographer should use to produce high-quality photos for e-commerce.
Pixelcut’s Image Upscaler tool allows you to enlarge images without compromising quality. This is especially useful if you want to create higher-resolution images for your eCommerce website, as it can reduce graininess and artifacts.
Improper backgrounds can be disturbing and take the product's impact away. Pixelcut's Background Remover makes removing unwanted elements from photos easy while keeping the product focused. This tool is handy for creating clean and sleek product images for your eCommerce site.
Creating high-quality eCommerce photography is an essential part of selling products online. With the right tools and techniques, you can capture stunning images that draw customers to your website. By leveraging these tips on taking better product shots, you can create beautiful visuals that help drive sales conversions for your eCommerce store.
If you want to take your eCommerce photography to the next level, try Pixelcut today and see how its powerful image editing tools can make your product photos look their best. Sign up now and start creating stunning photos for your e-commerce store.